InfoBlu Traffic
Traffic Monitor and Travel Technology App
Project:
Infoblu is the company of the Autostrade per l’Italia Group (national Italian motorways network) who provides traffic monitoring technology for the entire group. Besides of al the B2B work its marketing team does to maximize the distribution of their proprietary technology, Infoblu also launched a smartphone app (for iOS, Android and Windows Phone). The InfoBlu Traffic app is offered to end users, and comes with well packed GPS-based and real-time features that make the app a must have for those who travel a lot on any level of road in Italy.
GSI offered full consultancy on online marketing matters and, in order to support the launch of the app, created the InfoBlu Traffic blog, as well as optimized online press releases, narrowly targeted to the news from the Italian worlds of technology, lifestyle and traveling. the most important operation GSI conducted to support the launch of the app has been the reach out to influential tech bloggers and online magazines who review mobile and smartphone apps. Our team engaged with the top bloggers of the sector, sent them a free version of the (paid) app for the devices of their choice, and followed them up for support during the installation, login and configuration steps, specially in the last stages of beta, when a few troubleshooting tips were still needed. The operation resulted in great positive reviews for the app from across the entire online tech community.
The final GSI task on online marketing for Infoblu has been the support to the client’s web agency (in charge also for the app development), in terms of review of the SEO search engine optimization work operated by the agency on Infoblu’s company site.
