Not really the “case” of the month, but surely I will publish in this section cases, presentations, interviews, research and more insight content on the topics of online marketing and, of course, search.

As a first episode of this “case of the month” series, I will start sharing a presentation I prepared for the SMX Stockholm conference last month, the SEO Detox presentation!

SEO Detox is a funny idea I had after a nice chat with Kevin Ryan in New York, right after SES NY 2008. It is a 12-step program for SEO-addicted, so that they clean up their minds from SEO stereotypes, and successfully move into Social Media Optimization!